RUSHES MAKES CAT FLY HIGH FOR WHISKAS

Rushes with TBWA and Outsider have recently completed the latest commercial for Whiskas.

Suitably titled 'Jumpy', we see our fit feline friend effortlessly jump past a balcony to the amazement of his owners.

Martin Goodwin who led the VFX work comments, "Getting the cats to jump 2 stories high was going to be tricky. Unsurprisingly they weren't too keen! We got around this by shooting them on green screen in the studio."
He continues, "By getting the cats to do each part of a jump in sections i.e. jumping up to a high level, filming a jump across two raised platforms and then jumping down from a high point, we were able to capture the optimum distance in each section.  Then piecing all these elements together in flame allowed us complete control over the height, distance and speed of jump."

Rushes completed VFX and colour grading on the commercial which is out now for family and feline's to enjoy.

Product: Whiskas
Production Title: Jumpy
Agency: TBWA
Agency Producer: Sophie Jones
Art Director: Martin McAllister & Theo Bayani
Production Company: Outsider
Director: Henry Littlechild
Producer: Ben Roberts
Film Editor: Matt Chodan
Postproduction: Rushes
Rushes Producer: Alison Wendt
VFX: Martin Goodwin
Colourist/Grading: Simone Grattarola

See the work here: http://quicktimerushes.co.uk/temptations_jumpy_tgs_mfwh075_030.mpg

No animals were harmed in the making of this commercial.