HIREWORKS COVERS LA & EUROPE

Hireworks, the Soho & Pinewood based equipment hire company, who have just completed work on The Prisoner for ITV and are currently working on New Tricks for transmission on BBC1, has announced that it has retained the services of Patrick Ready to represent them in Los Angeles and Europe from this week.

Until recently, Patrick was COO of Pivotal Post, an editing kit rental company based in London and LA working mainly in feature film. His exciting new venture - The Zipline - provides tools and services that support the digital process from acquisition to post production, delivery and archive.

Ready says, "The connection with Hireworks is a natural one.  They have been the proven market leaders in service and innovation since their inception.  Our combined efforts will enable our clients to navigate the new digital workflows to save time and money."

Lawrie Read, Executive Director of Hireworks, said "This makes us an international brand and with the addition of our new premises and crew in Dean Street makes us the natural choice for anyone wanting to outsource their editing equipment needs".