CRÈME EGGS AINT NO YOKE AT RUSHES!

Partizan Lab with Saatchi & Saatchi approached Rushes to help with post production on the latest batch of Crème Egg commercials, 'Gala', a 20sec Commercial and four 10sec 'Helium' outdoor, mega -site films.

'Gala' catches the arrival of a celebrity Crème Egg kitted out in glorious foil wrapping and rolling it's stuff on the red carpet for the pappa-egg-zi. As Rushes' colourist, Simone Grattarola, explains "The final grade was all about accentuating certain eggs and giving them more visual impact on screen. We gave the film a vignette to make the cinema more intimate and tracked some flying eggs as well as bringing out the yellow of the yoke. It was all about enhancing a really strong and fun commercial".

Rushes Producer: Carl Grinter
Product: Crème Eggs
Production Title: 'Gala' 20sec Commercial & 'Helium' 4 x 10sec Outdoor Mega Site Films
Agency: Saatchi & Saatchi
Production Company: Partizan Lab
Director: Chris Cairns
Producer: Pia Dueholm
Post Production: Rushes
Rushes Producer: Carl Grinter
Telecine - Spirit: Simone Grattarola
VFX: Leo Weston

More information can be found at www.rushes.co.uk